![]() ![]() However, Aristotle stated that logos alone is not sufficient. That is, if you demonstrated logos, you should not need either ethos or pathos. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal. True? You decide.Īristotle believed that logos should be the most important of the three persuasive appeals. In You’ve Got to Be Believed to Be Heard, Bert Decker says that people buy on emotion (pathos) and justify with fact (logos). Some suggest that pathos is the most critical of the three. Which speech is more persuasive? Is the CEO’s speech more persuasive, simply because she has much more credibility (ethos)? The second speaker - a Fortune 500 CEO - gives a boring speech pitching strategy B.The first speaker - a grade nine student - gives a flawless speech pitching strategy A which is both logically sound and stirs emotions.Suppose two speakers give speeches about a new corporate restructuring strategy. Which is most important? Ethos? Pathos? or Logos? We will see why logos is critical to your success, and examine ways to construct a logical, reasoned argument. ![]()
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